By taking on fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to become customers Profano has found a method to keep its interlocking bricks inside the hands of millions. 2 weeks . model that other companies will need to follow, says McKee.

Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr of wooden gadgets. It was not before the following 12 months that they launched using a new plastic-injection edges machine to generate plastic bricks, which rapidly gave all of them an advantage more than their competition in the booming post-war industry.

In 49, they started producing the bricks with studs built in to enable them to consumption together. This is a key version, making the bricks a lot more stable and sturdy. Later, in 1958, they built a major improvement with the launch of what is known simply because the “stud and joining system”, which in turn ensures that almost every Lego brick fits with any other packet. These two vital iterations are why Lego sets generated 40 years ago still interlock seamlessly with those developed today.

Through the years, Lego has kept their finger at the pulse of pop culture by joining up with big-name franchises such as Star Wars and Harry Potter. They have also appreciated the community of adults which have been fans of the brand, known as AFOLs (Adult Supporters of Lego), with a array of sets including the Back to the Long run DeLorean period machine and a set of girl Nasa scientists.